Chetak

Hamara Kal (Our tomorrow)

Brief: The brand Chetak is one of the most loved automobile brands in India. When Bajaj Automobiles decided to re-launch their flagship scooter, but this time as an EV, people needed to be told that the old favorite was back, but this time in a new avatar, well equipped to better their future.

(Note: With The Lift nearly finalized when COVID hit, we quickly restructured the campaign, shifting from a nationwide launch to smaller regional rollouts.)

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