World's biggest virtual
birthday party ever!

Problem: Cadbury Gems is one of the most loved chocolate brands by children in India. When they decided to re-launch,
in the middle of the pandemic, with extra chocolate added to its already beloved taste, it was reason enough to celebrate for all.

Solution: Nothing spells celebration more than a Birthday Party so we threw the World’s biggest birthday party, and the people at GUINNESS WORLD RECORDS agree! We invited kids from all over the country to participate in a first-of-its-kind virtual birthday celebration. Creating a web experience, where they could play games, watch magic shows, acts, etc. with their favorite cartoon characters and influencers acting as hosts.
The turn-around was so huge, we ended up creating a WORLD RECORD!