‘cause sometimes,
life is just NOT SO SWEET.

Problem: Cadbury Bournville is one of India’s premium dark chocolate brands. The digital campaign tagline is #NotSoSweet,
which refers to the idea that just like Cadbury Bournville, life itself is full of such not-so-sweet moments, and one should learn to enjoy it to the fullest.

Solution: Empathy at Scale -Digital Campaign. Targeting people, their interests, and communicating with them in their language of love.