The Peachtree Road Race 2024
The Problem: Cox Enterprises owns The Atlanta Journal-Constitution and sponsors the AJC Peachtree Road Race, the world's largest 10K. Yet many Atlantans know us only through the AJC and aren't aware of the many businesses, brands, and communities that make up Cox. In short, we're so much more than news.
The Solution: Let’s (re)introduce Atlanta to Cox Enterprises with bold, full-page print ads (front and back!) inviting everyone to join the world’s largest 10K on July 4. Then extend the campaign beyond the newspaper through race-day activations, employee experiences and more.
Platform
All for one. One for Y’all.
Creative Team: Mary O’Keefe (CD), Hetal Joshi (Copy), Meghan Smith (Copy) Candas Medina (Art), Katie Ramirez (Art)
The Front
Role: Copywriter
The Back
Role: Copywriter
Finish Line Activation
Marta Station
Bus Wrap
Meta