Opportunity: What happens when the world’s most beautiful game (also your favorite game) comes to your city, and your company gets to be a Host City Supporter?
Solution: Dream comes true. Football has its own way of playing. So does Cox. I wrote an anthem that found the common ground between the beautiful game and the way we play at Cox, using the language of the game to bring our values to life. Turns out, it had legs. From internal events that got employees into the spirit, to an employer brand campaign that took that spirit out into the world, to a sustainability campaign that kept it going long after the final whistle.
Creative Team: Marcos Piccinini (CD), Hetal Joshi (Copy), Meghan Smith (Copy), Alexandra Fonseca (Art)
Welcoming the Beautiful Game to Atlanta -
FIFA World Cup 2026
Anthem: Play with Purpose
If you ask us, there’s no one way to play.
There are countless.
Play bold. Play smart. Play loud. Play true.
Play like you mean it.
Because play isn’t just a pastime.
It’s a pulse. A feeling. A reason.
At Cox, we believe in playing across many fields.
And empowering others along the way.
Widening the game.
From bringing connection into every home, to driving the next generation of automotive.
From reporting stories that matter to protecting wild fish in wild places,
growing food that feeds the world, and helping local and state governments run better.
We play like everything is connected.
Because it is.
And we play best as a team.
With our people, our partners,
Our friends and neighbors on this planet of ours.
To solve the most pressing challenges of our time.
That's how and why we rewrite the rules.
We play for today. And for what comes next...
We play hardest on our home ground: Atlanta.Where tech thrives.
Where history lives on.
Where we welcome y’all to join in.
Join the rhythm. The resilience. The rise.
We believe in win-win-win scenarios, so that’s how we play.
We play together with entrepreneurs, innovators, community partners, clients, employees and everyone who shares our vision for the long game — a better world for this generation, and the next.
Everyone who knows that real victory isn't on the scoreboard,
but in the legacy we leave behind.
So, play nice. Play clean. Play forward.
Play with purpose. Like we do at Cox.
Role: Anthem structure/tonality
Playing Beyond the Final Whistle: Cox Enterprises X Soccer in the Streets
We partnered with Soccer in the Streets to bring play and purpose together, creating custom jerseys made from 100% recycled plastics for kids across six Atlanta neighborhoods.
